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Cases


The participating companies are the master teachers of the project.
We track their process and progress with knowledge transfer going both ways.

We will apply agile working with an approximate total of 20 participating companies over 3 cycles. We are currently working with the first 4 companies and their AI-applications. We are excited to invite you to join and keep track of their journeys here.

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Companies in Halland applying AI with the help from the University's researchers

During a couple of months, three selected companies have learned more about how artificial intelligence (AI) can be applied to and improve their operations.

- A fantastic opportunity! The project helped us see clearer and innovate our business based on our data assets, which has been a whole new way for us to develop the business, ”says Victoria Ekman, CEO of CE products.

The aim of the collaboration project AI.m is to increase the competitiveness of companies by enhancing knowledge and competence in AI and service design from University researchers and students to the region's companies.

We wish for companies to see the benefits and opportunities that exist with AI and, above all, how they themselves can utilize technology as a means of competition.
Stefan Byttner

In the project AI.m, the University's researchers, together with the incubator HighFive in Halmstad, have been working with company representatives in AI-based service innovation, such as how service design, user experience and interaction design are affected by the introduction of AI technology. Three companies in Halland were selected - CE products, Lagafors and Matpriskollen - to improve their knowledge of AI through lectures and workshops and thereby increase their innovation capacity and competitiveness.

- This project is a first step towards our goal that SMEs in the region increase their AI competence and become aware of how data-driven decisions can improve their operations. We want companies to see the benefits and opportunities that exists with AI and, above all, how they themselves can utilize technology as a means of competition, says Stefan Byttner, associate professor at the Academy of Information Technology at Halmstad University and researcher within AI.

The project is a subject for research

Stefan Byttner and colleague Pontus Wärnestål, associate professor at the Academy of Information Technology at Halmstad University and researcher in interaction and service design, have for many years researched how different AI methods can be used in both the public sector and the private business sector. They are researching the AI.m project in themselves, where the results are, among other things, the basis of the innovation model presented by Pontus Wärnestål at the Interaction19 conference in Seattle earlier this year.

- AI.m has proven to be an effective model for putting the research conducted at the university seat into practice. Researchers in AI and service innovation sit down together with companies to jointly explore and design how AI can create benefits and value for both companies and their customers, says Pontus Wärnestål.

Simultaneously, these experiences are linked back to new research projects at the university. One example is the development of a design tool that supports the process of working with AI-driven service development where man is at the center.

- Another example is the training program Data Analytics and Service Innovation based on Artificial Intelligence (MAISTR), a so-called Expert Competence Program funded by the KK Foundation, which we run. The training is aimed at professionals who want to receive further education in both AI and business and service design based on AI. The program also includes us exploring “best practices” in AI-based service design. AI.m has given us a concrete platform for this, says Stefan Byttner.

Implement AI methods in business models

The companies' various data assets were visualized during the project to see how AI (especially machine learning) can be used to analyze and draw conclusions based on available data. The next step was to look at how these methods can be implemented in companies' business models to increase growth or streamline operations.

"Our long-term goal is to establish a regional AI hub that supports companies to work strategically with AI-driven service development through the provision of skills from the University, business and strategy development from HighFive and exchange of experience between one another"
Pontus Wärnestål

- The participating companies have received inspiration, skills development, business development, a complete list of possible AI applications based on their existing operations and data assets as well as a testable prototype of priority AI service. Other effects we have seen in the project, and which have proven to be important parameters for long-term success, are the development of a strategy for anchoring processes and decisions in daily operations, getting help from students to process their data and supporting us to search external funds for their continued AI journey. We hope to continue working with this in the future, ”says Project Manager Anna Petersson, Business Developer HighFive.

The goal is a regional AI hub

- Our long-term goal is to establish a regional AI hub that supports companies to work strategically with AI-driven service development through the provision of skills from the University, business and strategy development from HighFive and exchange of experience between each other. This is expected to lead to increased competitiveness and growth in the region's business sector, among other things through new service innovations, says Pontus Wärnestål.

Voices from the participating companies:

“It has been a useful process to just explain our data assets and our business to outsiders. To be able to look up and see plenty of opportunities. Now we have a whole list of possible development areas within AI, ”says Magnus Elmblad, CEO of Lagafors.

- A fantastic opportunity! The project helped us see clearer and innovate our business based on our data assets, which has been a whole new way for us to develop the business, ”says Victoria Ekman, CEO of CE products.

“The service design opportunity and the customer journey were really helpful! It helped us understand how the end product and the end experience would be. We've got a new angle on what we actually have to offer, "says Ulf Mazur, CEO of Matpriskollen.

“It is unique and positive to combine UX with AI. It has really given the group a common picture of where we want to go with the product, ”says Ulf Mazur, CEO of Matpriskollen.


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What is AI.m? Here you can read more about Halmstad Universitys and HighFive's new project where human-centered AI is the focus.

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To make this project possible we have formed a network of exciting individuals with different competences and backgrounds.

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You are important, regardless of course of study. If you are interested in participating, get in touch with us here. You will make a difference in the AI.m project.

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Here we present interesting articles, analysis and educational information in regards to artificial intelligence and service innovation.